State Library Victoria’s forecourt offers a rare patch of grass and trees within Melbourne’s CBD. Adjacent to Melbourne Central and QV shopping centres and RMIT, it is a very high traffic zone and offers plenty of space and opportunity to engage with the pedestrians.
The Library’s forecourt is well positioned to host a number of commercial promotions and is ideal for pop-up activations, product launches, audience surveys, performances and performances.
There are many areas to activate on the forecourt: the three western areas provide access to the street level bustle and those enjoying the grass areas, while the upper forecourt landing is reserved for Partner activations or otherwise via consultation.
Key info
- accessible from all angles and visible from street side, including the trams servicing La Trobe and Swanston Streets and Melbourne Central station across the road.
- overall, the forecourt is approximately 350m2 including grassed and paved spaces.
- there is an abundance of 240V and 32A 3-phase power.
- vehicle access can be arranged from La Trobe street to almost any location on the forecourt.
Receive a personal experience from start to finish in creating the right activation for you or your client!
See a site plan with key info such as power, access and bollards identified here
